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Nintendo May Run Out Of Switch Supply During Holiday Season, President Says

While Nintendo is well on its way to reaching 10 million sold units, they still may be falling short on supply during holiday season admitted Nintendo of America president and chief operating officer Reggie Fils-Aime during Variety’s Entertainment and Technology Summit in Los Angeles Thursday.

“Certainly the demand is there, and our supply chain is there” he stated while talking about the expected 10 million units sold but didn’t want to confirm that they will be able to meet the demands. “Are we going to have enough for the holiday? That’s what we are focused on.”

Fils-Aime used his time on stage to remind people that Nintendo does so much more than just producing consoles. “People think of us as a pure gaming company. We see ourselves as an entertainment company,” he said.

One of the projects, Nintendo is focusing on is the mobile market where they are having huge success with Mario Run. That title has been downloaded more than 150 million units to date. Fils-Aime also stated that this success will enable Nintendo to have more insight in the markets that they are not covering with hardware and enable them to have a business plan for the future.

The conversation went in the Movie industry direction and when asked if Nintendo will maybe partner with someone from that industry Fils-Aime said: “All of those options are potentially on the table.” He also reminded us of the disaster from 1993, the “Super Mario Bros” movie. “It may have the lowest Rotten Tomato score out there,” he said.

Fils-Aime also took some time to talk about VR. He stated that Nintendo was looking into that technology for tens of years but didn’t want to go head-first into VR like others. “There’s not a lot of experiences yet that are truly fun.”

On the other hand, Nintendo had huge success with augmented reality, specifically with Pokemon Go. “We have a lot of experience with AR. The potential for AR is here and now.”




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