If you are fed up with reality here are some good news coming from the virtual reality world. HTC Vive has dropped its price by $200 and is now available at $600!
This move by HTC isn’t very surprising since they want to compete with aggressive pricing of Facebook-owned Oculus and their Rift headset. At the beginning of the year both Vive and Oculus rift were selling for roughly $800 but as time passed Oculus Rift was almost at half of its original price.
HTC executive Patric Seybold stated that the price won’t drop in March this year – “We don’t feel the need to cut the price of Vive, as we’ve had incredible success, and continue to see great momentum in the market,” but competition is hard and changes need to be made.
Nevertheless, HTC executives insist that today’s $200 drop was planned a long time ago and that is has nothing to do with Oculus price cuts.
One thing is clear, both companies are working hard to ensure that VR doesn’t turn into one big fail as many investors and analysts have been less than thrilled with the pace of headset sales over the past year.
Most consumers don’t really mind the price of the headset, the big problem is that you have to own a high-end PC that has a price tag of $700+. It is well-known that both companies are working on an independent piece of tech that will not depend on PC or smartphones. It’s unclear how wide the gap in quality will be between the new headsets and their PC-powered older brothers.